Arche-Toot!* Valley of the Kings and Valley of the Queens CD and poster included in Design Recital

A double CD album and poster design for the budding Valley of the Kings and Valley of the Queens authentic pharaonic apparel line by Dagmar Jeffrey of Archetype Design Studio, was recently included in the innovative market oriented blog, Design Recital. In essence, it showcases captivating promotional designs within the music industry.

Design Recital is the brain child of noted award winning designer Randy Hill of Hill Design Studios, a Pacific Northwest-based graphics communication business, with an impressive design resume that spans over thirty years. Designers who have created compelling illustrative, photographic, multimedia and digital design creations geared towards the music industry are invited to submit their pieces for inclusion amongst their talented peers. You'll find a multi-faceted showcase of targetted promotional material that caters to all genres, from soulful gospel to heavy metal. For anyone interested in exploring the myriad of creative solutions for promoting music artists in the industry, it'll be worth your while to look through the array of visually stimulating graphic designs presented there.

The submission came by way of an invitation after sending Mr. Hill the CD packaging and poster images presented in the online article, with a brief description behind the concept. It also detailed some of the printing choices that Dagmar believed would enhance the color's brilliance while selecting a paper stock that would compliment the texture and epic feel that the client wished to communicate. For example, in the CD (covers shown below), and poster (image detail here) it was decided to output a separate specific pantone spot color for the color blue because an ordinary four color high resolution offset didn't sufficiently enhance the deep azure that the client intended. Here, because color is key to the branding itself, the added expense was well worth the dividends.

Dagmar Jeffrey utilizes the internet in part as a medium to promote her creative versatility to prospective clients within the global market. It is also a great way to network with potential clients, colleagues, vendors, keeps Dagmar abreast of trends and pertinent issues and makes for an invaluable resource tool. And every so often, online games are a welcome quick stress relieving respite during the work day.

*No need to ventilate—an "arche-toot" is just my little blurb for promoting any noteworthy accolades, press releases or "pat on the back" accomplishments related to Archetype Design Studio. It's a phrase that was partially coined and totally inspired by Jeff Fisher of Jeff Fisher Logomotives (illustrated here in his widely read bLog-o-motives). In innovative Bojangles fashion, he has made his famous "toot toots!" a positively copacetic self-promotional term. The little asterisk was gleaned by him as well. As he so aptly explains at the footnote of every "toot" post in his blog, "If I don't 'toot' my own horn, nobody will." A good reminder for the creative masses, methinks. Incidently, the royalties are in the mail Jeff, heh.