Monday, February 26, 2007

BoDo dee-Oh!

Designers rejoice, BoDo has arrived to render aid to your business!

Don't bother looking up in the sky, its not a new spandexed superhero, although in a sense, you can metaphorically think of it as one (spandex optional).

BoDo, which is short for Business Of Design Online, addresses the important issues of stucturing, organizing, networking, marketing and other day to dailies on running a graphic design business. It's been my experience that entreprenuers in this industry often forget that they are a business first, designers second. As a result, they make many fundamental key mistakes when starting up and striking out on their own which lead to many hard knocks along the way. BoDo is the perfect one stop resource to not only get one's design business started, but keep it running smoothly and successfully onward.

As they oh-so-aptly describe their services on their site;

BoDo is grass-roots-get-down-and-dirty-love-yo-mamma. We’ll talk about serious subjects such as “When to bring in a PITA clause,” “How to keep your clients” and “How to fire a client.” As well as lighter fare like “Working in your undies” and “How to tell when your down time is up.”

(It's) where vets (some full-time BoDo authors, some visiting), talk about their businesses experiences. Not stopping at their successes, also shared will be mistakes made, lessons learned.

An intriguing perspective that makes BoDo a potential resource hit right out the gate. Not only does it offer the prerequisite tips for success, but also offers the added treat of equally addressing some of the pitfalls design entrepreneurs have suffered as well. Moreover, any site that covers working in your undies definitely has their pulse on the work at home designer.

The lovechild of Catherine Morley of Katz i Design International, Neil Tortorella of Tortorella Design and Jeanette Wickham of Fast Coconut, BoDo’s goal is to provide designers of all walks and levels of experience with a wellspring of practical and useful information, resources and techniques for successfully managing and marketing a creative communications practice.

Take a look around, see what they have to offer. No matter what stage of the game you're in, chances are you can benefit from some aspect of what BoDo has to offer. And if for any other reason, it'll network you with other kindred spirits who work in their favorite comfy undies at home. A win-win situation for your design communications business any way you look at it.