Monday, December 11, 2006

Is it May Yet?

It's only "The" place for Design Industry Creatives and all Production Folks therein to be in 2007.

It's not quite the Cannes...although it's receiving much fanfare.

It's not exactly a convention...despite that there will be plenty of good ones scheduled throughout the year.

Not a velvet rope event...although with the list of Creatives attending, you'll feel like a V.I.P.

No newletters or notices were sent...however a special site was created for anyone who's interested in keeping updated or better yet, attending.

No need for tags and cards...well, except perhaps BYOTDA (that's Bring Your Own Theme Designed Accessory)

Not really an event...more like the swingingest graphic industry party you'll ever attend!

It was conceived by some members of the HOW forum, About Graphic Design forum and Creative Latitude. It was a bit too long to call it the HOW, About Graphic Design and Creative Latitude Creative Communications Industry Meet and Greet, so it was decided to name it simply, HOW-About-CL '07. Rolls off the tongue quite nicely and pretty catchy to boot.

Now gather around my design children, to hear the amazing tale of this fantastic event's origins.

It all began long long ago in an exotic land far far away. Our story's design damsel Catherine Morley from Katz-i Design had planned a somewhat spur of the moment trip in 2006 to Seattle to visit relatives. Now, Thailand isn't exactly a hop, skip and a jump away—it wasn't often she could make such a journey.

Who's Catherine Morley, you ask? For those of you who don't know, kindly stick out your hands while I pull out my trusted wooden ruler.

She was a founding member and active participant of such recognized industry organizations as Creative Latitude, NO!SPEC and Designers Who Blog; as well as a celebrated entrepreneur with Katz-i Design. Her portfolio of credentials and influence extends far longer than this, but I think you get the idea. Cat's our Creative Joan of Arc...sans martyrdom...and a right good designer.

Now where was I...? Ah yes.

After the flight plans were arranged she decided to post about her imminent arrival, with the expectation to meet some of the area's forum locals with whom she had grown to know and work with over the years. No one expected the overwhelming response Stateside from people as far as Florida who jumped at the opportunity to meet her in person. In retrospect it surprised everyone and in the blink of an eye...or a day...what started as a call for "maybe lunch" with some local designers turned into a last minute clarion call for a multi-day shindig.

In short, the humble encounter of a dozen or so visual communicators, dubbed "The Seattle Meet Up" was a raging success. So much so that many were left either wanting for more time or remorseful that they didn't attend.

To make a pretty long story short, Cat was unexpectedly presented with another opportunity to return to Seattle in 2007. The immediate flood of responses from hopeful attendees was even more astounding than the first. Before anyone could refresh their pages, names were pouring in as either "definites" or "penciled in." And unlike the last encounter, there was plenty of advance notice to budget for the trip.

Somewhere in the midst of making arrangments, the topic of "theme wear" came up. After all, many were known mainly by their screen names, how would we know who was whom? Rather than do the old "event t-shirt" using one prevailing image we thought outside the proverbial box. I mean, this is a rather casual reunion of Creatives, right? So let them contribute their own unique designs—let them print it on a cap, a mug, a badge, a shoe or what-have-you and attend donning their own signature piece instead. Brilliance.

So, for those of you who are starting to salivate at the second in a lifetime opportunity to hobnob with some of our industry's finest in the relaxed, friendly and picturesque backdrop that is Seattle, here are the details.

Event: HOW-About-CL '07
Location: Seattle
Dates: May 25-28, 2007
Accommodations: Contact via the site for arrangements

Details will be updated through their web site periodically. Banners designed by attendees will also be prominently rotated as well. Travel bar is optional. The promise of a rip-snorting good time is undeniably in the air.

Hey...Is it May Yet?

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